6 ‘Hidden Gem’ Brands you’ve never heard of
In a world where travel has become increasingly accessible, discerning globetrotters are constantly on the lookout for accommodation that goes beyond the ordinary. Beyond the perennial favourites we all know and love, we wanted to highlight a selection of the new breed of hotel brands who are redefining the art of hospitality, each in their own unique way. These hidden gems are shaking up the industry with their innovative approaches to design, sustainability, and cultural immersion. From eco-luxe havens to urban sanctuaries steeped in local flavour, these brands offer a fresh perspective on what it means to stay somewhere truly special. Join us as we introduce six hotel brands that may have flown under your radar—but are absolutely worth discovering on your next adventure.
ZANNIER
What We Love: Boutique luxury with a focus on minimalist design and authentic experiences in carefully chosen locations around the world. Each Zannier property tells a unique story, inviting guests to immerse themselves in the local culture whilst enjoying understated elegance and impeccable service.
Where You’ll Find Them: Vietnam, Cambodia, Namibia, and France.
Find our Y Travel Favourites below:
HOSHINOYA HOTELS
What We Love: As one of the 7 unique brands within the Hoshino Hotels group, Hoshinoya Hotels feature high-end Japanese hospitality reimagined, blending traditional ryokan culture with modern luxury. Hoshinoya creates serene retreats that honour Japan's rich heritage whilst offering contemporary comforts and exceptional cuisine.
Where You’ll Find Them:
Primarily in Japan, with international locations in Bali and Taiwan.
Find our Y Travel Favourites below:
1HOTELS
What We Love: Eco-conscious retreats that champion sustainability without compromising on style or comfort. 1Hotel properties showcase innovative green design, from living walls to reclaimed materials, whilst providing a peaceful sanctuary often in the midst of bustling city centres.
Where You’ll Find Them:
Mainly in the United States (New York, Miami, Los Angeles, San Francisco, Hawaii), with international properties currently in London & Toronto. Soon to open in Copenhagen, Paris, Greece, Melbourne & Mexico.
Find our Y Travel Favourites below:
EXPERIMENTAL GROUP
What You Should Know: A collection of design-forward hotels, restaurants, and bars that celebrate local culture and nightlife. The Experimental Group infuses each property with a distinctive personality, creating vibrant social hubs for travellers and locals alike.
Where You’ll Find Them: France, UK, Italy, Spain, Switzerland, and the United States (New York, Venice Beach).
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CAPELLA HOTELS
What We Love: Ultra-luxury properties offering personalised experiences and cultural immersion in some of the world's most sought-after destinations. Capella's dedication to curating bespoke adventures for each guest ensures a truly unforgettable stay, whether in a bustling metropolis or a tranquil island paradise.
Where You’ll Find Them: Singapore, Thailand, Indonesia, China, Vietnam, & Sydney.
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THE HOXTON
What We Love: Hip, affordable hotels with a strong emphasis on community, featuring vibrant public spaces and locally inspired design. The Hoxton brings a fresh, youthful energy to the hospitality scene, creating welcoming environments where guests and neighbourhood residents come together.
Where You’ll Find Them: UK (London), Netherlands (Amsterdam), France (Paris), US (New York, Chicago, Los Angeles, Portland), and Spain (Barcelona).
Find our Y Travel Favourites below:
