Our Top 8 Travel Styles for 2024

Buddymoon and Familymoon

Both the "buddymoon" and “familymoon” trend has gained popularity as an innovative twist on traditional honeymoons. In this travel phenomenon, newlyweds invite their close friends or family to join them on a group getaway, turning the romantic post-wedding escape into a shared adventure. Buddymoons foster a sense of camaraderie and shared experiences, allowing couples to celebrate their nuptials with friends in a relaxed and enjoyable setting. This trend reflects a shift towards more inclusive and social travel experiences, where couples can create lasting memories with their nearest and dearest while exploring new destinations together.

Familymoon travel style is a delightful blend of adventure and bonding, where families embark on vacations that cater to both adults and children. It's a harmonious balance of activities that ensure enjoyment for every member, from thrilling excursions and cultural exploration to kid-friendly attractions, creating lasting memories for the entire family. The familymoon experience fosters a sense of togetherness, creating a unique and cherished chapter in the family's collective travel story.

Babymoon

The babymoon travel trend has been a popular one in recent years as expectant couples increasingly prioritise one last getaway before their bundle of joy arrives. This trend reflects a desire for relaxation, bonding, and adventure as couples prepare for the life-changing journey of parenthood. Babymoon destinations range from serene spa retreats in picturesque countryside settings to luxurious beach resorts offering pampering experiences and romantic ambiance. These trips provide an opportunity for couples to unwind, indulge in quality time together, and savour moments of tranquility before the joyful chaos of newborn care begins. Whether it's exploring new cultures, enjoying scenic views, or simply lounging by the pool, babymoon travel allows soon-to-be parents (or soon-to-be second parents) to create lasting memories and strengthen their connection before embarking on the incredible adventure of raising a child.

Moolies

Step aside, "toolies" – this year, it's the "moolies" taking over the schoolies party scene. Coined to represent the moms of school-leavers (with "doolies" for dads), these parents are crashing the festivities near where their kids are celebrating. It's a chance for mums to reminisce on the joys and challenges of parenting over the past 13 years, all while being close to their children if necessary. It's a celebration of parenthood intertwined with the excitement of youth. We’ve also seen this concept for trips outside of school leavers where parents are opting to take a trip near their children that are embarking to faraway destinations like Europe or Asia, to take their own trip however still be near their kids if anything happens.

Bleisure

The "bleisure" trend epitomises the blending of business and leisure travel, reflecting a modern approach to work-life balance. Business travellers are increasingly extending their work trips to incorporate leisure activities, transforming routine corporate journeys into opportunities for exploration and relaxation. This trend acknowledges that travel can be more than just professional obligations, allowing individuals to seamlessly integrate leisure pursuits into their business itinerary. Whether attending meetings, conferences, or corporate events, bleisure travellers seek to maximise their experiences by exploring local attractions, enjoying cultural activities, or simply unwinding in a new destination. This trend reflects a growing recognition of the importance of holistic well-being, encouraging individuals to make the most of their travel experiences by combining professional commitments with leisurely moments.

Yvonne on her bleisure trip at Soneva, Maldives

Multi-gen and Skip-gen

The "multi-gen" travel trend revolves around multi-generational vacations, where families spanning different age groups come together to share and enjoy travel experiences. Recognising the value of spending quality time with extended family, multi-gen trips often include grandparents, parents, and children, fostering bonding moments and creating lasting memories. Destinations and activities are carefully chosen to cater to diverse interests and preferences, ensuring that everyone in the family has a fulfilling and enjoyable experience. Whether it's exploring cultural landmarks, indulging in adventurous activities, or simply relaxing in a picturesque setting, multi-gen travel emphasises the importance of collective family experiences, reinforcing the idea that travel can serve as a powerful catalyst for intergenerational connections and shared moments of joy.

Similarly, skip-gen travel involves grandparents taking trips with their grandchildren, excluding the parents from the adventure—hence the term "skip-gen." This style of travel fosters a special bond between the older and younger generations, providing an opportunity for unique intergenerational experiences. Skip-gen vacations often revolve around destinations and activities that cater to both the interests of grandparents and grandchildren, creating lasting memories and strengthening family ties, all while giving the parents a much needed break!

Set Jetting

Whilst you undoubtedly know what jet setting is, have you heard of set jetting? Set jetting is a travel style that revolves around visiting destinations featured in popular films and television shows. Whether it's exploring the enchanting landscapes of New Zealand that served as the backdrop for The Lord of the Rings or strolling through the charming streets of Dubrovnik seen in Game of Thrones, visiting the Friends apartment in the West Village of New York or the more recent White Lotus, set jetting allows travellers to step into the scenes they've admired on screen. A recent report from American Express shows 70% of Gen Z and Millennial travellers say they’re inspired to travel to a destination after seeing it on TV. This unique travel trend offers a blend of adventure and fandom, providing a captivating experience for those who seek to connect with the fictional worlds that have left a lasting impact on their imagination and is quickly booming to be one of 2024 biggest travel trends.