Brands That Put the ‘Cool’ in City Stays
Cities are inherently magnets for all things cool. The best boutiques, the trendiest restaurants, the most avant-garde art exhibitions, and naturally, the swankiest hotels. But there are a handful of hotel brands that redefine ‘city cool’; where a stay automatically makes you a more hip human.
Ace Hotel
Ace Hotel Group is seen as the definitive hip hotel chain, with 10+ hotels across USA, Japan, and Australia. Their creative, trendy, and vibrant hotels morph to fit their home city, collaborating with local businesses and artists to create a home away from home vibe. In Ace Hotels, you’ll find hipster trappings like vintage furniture, street art, bold typography, vinyl players and crates of records. HOT TIP: The first southern hemisphere hotel from the Ace Hotel Group has now opened in Surry Hills, Sydney!
Ace Hotel Sydney
Proper Hotels
Proper Hotels is an American hospitality brand with hotels in Austin, LA, San Francisco & Santa Monica. Born out of the idea that every city needs a ‘proper’ place to stay, the group’s hotels and residences offer bold explorations of uncommon luxury, inspired collaborations with the city’s best and most innovative culinary and wellness partners, and the sense of immersion within the local culture. Created as a home base for today’s creative nomads and modern globetrotters, these one-of-a-kind-hotels in creative hubs offer top-notch service and world-class amenities.
Santa Monica Proper
NoBu Hotels
Nobu Hotels blend modern cool luxury and minimal Japanese tradition into the concept of a lifestyle hotel. Nobu Hotels, Restaurants and Residences – a portfolio that includes around 30 hotels across the globe – from Barcelona to LOS CABOS, Warsaw, and Santorini - interact together to provide Nobu products and services that share the common characteristics of unique Nobu food experiences. The Nobu Hotel concept is a curated individual experience where every property is different, and each hotel provides a local experience with a modern design and stunning spaces.
NoBu Barcelona
#1 Hotels
A network of sustainable hotels spanning North America, Europe and Asia Pacific, 1 Hotels are earth-friendly sanctuaries inspired by the surrounding natural environment and deeply rooted in local communities. Each property serves as both a catalyst and comfort, offering exquisite escapes, invigorating adventures, and profound wellness expeditions guided by the intuition in your soul and the hum of the natural world. They open the doors to a world where the desire for rest and adventure exists in harmony; where routines are forgotten, rhythms are honoured, and rituals are born; where nature and nurture are 1, and you’re free to drift away.
#1 Hotel Brooklyn
Experimental Hotels
Experimental Group is a hospitality collective comprised of young entrepreneurs who operate hotels and F&B outlets – think the coolest cocktail and wine bars, and the hottest restaurants- across Paris, London, Verbier, Menorca, Ibiza, Venice and New York City. From minibars stocked with local spirits to bars serving vintage negronis, Experimental Group hotels put drinking at their heart. Their hotels aim to immerse guests in the true experience of the location where they are staying, so they can live life as if they were locals and the hotel is their home-away-from-home.
Il Palazzo Experimental Venice
Sircle Hotels
Another collection of creative hospitality brands, Sircle’s pioneering brands are in Europe’s most inspiring and interesting neighbourhoods. One of the hotel brands that resonates most with us is Sir – six hotels where all the local specialties, surprises, strangeness, and secrets are amplified with the brand’s own personal take on modern luxury. Just like our guests—no two Sirs are the same. You’ll find Sirs – none of which are the same and all of which are distinctly inspired by the surrounding culture – in Amsterdam, Hamburg, Berlin, Barcelona, and Ibiza.
Sir Albert, Amsterdam